Madison Square Garden • Sphere (Las Vegas)
Madison Square Garden • Sphere (Las Vegas)
MSG Sphere Interactive Experience
MSG Sphere Interactive Experience
Designed an interactive gaming experience at Sphere to engage 18,000+ audience.
Designed an interactive gaming experience at Sphere to engage 18,000+ audience.
R&D
ENTERTAINMENT
SPHERICAL MEDIA PLANE
MOBILE APP
ROLE
ROLE
Solo UX Designer
Solo UX Designer
TEAM
TEAM
2 PM, 15 Engineers, 4 3D Artists, 3 Game Designers, 2 QAs
2 PM, 15 Engineers, 4 3D Artists, 3 Game Designers, 2 QAs
YEAR
YEAR
2020
2020
OVERVIEW
OVERVIEW
Craft interactive gaming to enhance audience engagement
Craft interactive gaming to enhance audience engagement
Craft interactive gaming to enhance audience engagement
At MSG Sphere Studios in Las Vegas, I designed one of the first interactive gaming experiences to boost 18000+ audience engagement. This R&D project connected the Sphere’s massive spherical media display with audience mobile devices, delivering an inclusive and accessible experience that encouraged collective play before, during, and after events.
At MSG Sphere Studios in Las Vegas, I designed one of the first interactive gaming experiences to boost 18000+ audience engagement. This R&D project connected the Sphere’s massive spherical media display with audience mobile devices, delivering an inclusive and accessible experience that encouraged collective play before, during, and after events.
Due to project confidentiality, more details available upon request at feiyanchueng@gmail.com
Screens are available upon request
IMPACT
IMPACT
Strong Ratings, Engagement, and Success
Strong Ratings, Engagement, and Success
Strong Ratings, Engagement, and Success
After 3 rounds of internal and external usability testing with 100+ users, our team has successfully delivered the product with strong results.
After 3 rounds of internal and external usability testing with 100+ users, our team has successfully delivered the product with strong results.
4.X
4.X
Average Ratings out of 5.
5X%
5X%
Repeat Engagement Rate .
9X%
9X%
Task Success Rate.
DESIGN POV
DESIGN POV
How might we integrate a unique spherical media plane with personal devices to engage diverse audience?
How might we integrate a unique spherical media plane with personal devices to engage diverse audience?
How might we integrate a unique spherical media plane with personal devices to engage diverse audience?
Sphere hosts concerts, movies, and sports events, bringing in a wide range of attendees. To maximize engagement, we explored how to combine the massive spherical display with personal devices and leverage its unique features, creating quick, easy-to-understand interactive experiences.
Sphere hosts concerts, movies, and sports events, bringing in a wide range of attendees. To maximize engagement, we explored how to combine the massive spherical display with personal devices and leverage its unique features, creating quick, easy-to-understand interactive experiences.
Pain 01
Visual Distortion
Large spherical media plane may distort visuals, affecting UI clarity and interaction.
Large spherical media plane may distort visuals, affecting UI clarity and interaction.
Pain 02
Diverse Audience
Managing real-time collaboration for 18,000 diverse audience
Managing real-time collaboration for 18,000 diverse audience
Pain 03
Synchronization
Ensuring smooth synchronization between the spherical display and mobile devices
Ensuring smooth synchronization between the spherical display and mobile devices
Main Challenges
FINAL DELIVERY
FINAL DELIVERY
Delivered an interactive game with immersive storytelling and streamlined design
Delivered an interactive game with immersive storytelling and streamlined design
Delivered an interactive game with immersive storytelling and streamlined design
I successfully delivered an interactive gaming experience that integrates environmental storytelling with a minimalistic design. By focusing on simplicity and immersive narrative, the experience was intuitive, engaging, and encouraged audience participation without a steep learning curve.
I successfully delivered an interactive gaming experience that integrates environmental storytelling with a minimalistic design. By focusing on simplicity and immersive narrative, the experience was intuitive, engaging, and encouraged audience participation without a steep learning curve.
TAKEAWAY
TAKEAWAY
My Impact
My Impact
My Impact
01 Shipped a complete end-to-end user flow of interactive gaming experiences for dual platforms, including a giant spherical media plane, serving an audience of over 18,000 seated individuals.
01 Shipped a complete end-to-end user flow of interactive gaming experiences for dual platforms, including a giant spherical media plane, serving an audience of over 18,000 seated individuals.
02 Collaborated with cross-functional partners across all stages from research, design, execution, and testing, using agile methodologies in 2-week sprints.
02 Collaborated with cross-functional partners across all stages from research, design, execution, and testing, using agile methodologies in 2-week sprints.
03 Led internal and external online and on-site usability testing, collected feedback, and iterated on rapid prototypes.
03 Led internal and external online and on-site usability testing, collected feedback, and iterated on rapid prototypes.
04 Created a design framework that can be applied to future interactive experience projects for MSG Sphere.
04 Created a design framework that can be applied to future interactive experience projects for MSG Sphere.
My Learning
My Learning
My Learning
01 Thinking Outside the Box: Being Proactive, Creative, and Bold
Initially, it was challenging to design experiences on such a unique platform. I encountered various problems that hadn’t existed before, prompting me to collaborate with different teams both within and outside my group to gather insights and feedback. Through this process, I was able to create innovative interactions, offering a fresh perspective on what we can achieve.
01 Thinking Outside the Box: Being Proactive, Creative, and Bold
Initially, it was challenging to design experiences on such a unique platform. I encountered various problems that hadn’t existed before, prompting me to collaborate with different teams both within and outside my group to gather insights and feedback. Through this process, I was able to create innovative interactions, offering a fresh perspective on what we can achieve.
02 Leveraging Visuals
Introducing visuals is advantageous when presenting early concepts to gather feedback from cross-functional teams. By sharing low-fidelity mockups, I was able to communicate more effectively with product managers, engineers, and artists.
02 Leveraging Visuals
Introducing visuals is advantageous when presenting early concepts to gather feedback from cross-functional teams. By sharing low-fidelity mockups, I was able to communicate more effectively with product managers, engineers, and artists.
Psst, you've reached the end… How about another story?
Psst, you've reached the end… how about another story?