OVERVIEW
The Budget website needs to attract and engage more prospects, generate more leads, better support the company brand, and raise awareness.
The following are the goals of this redesign:
Reconstruct information architecture
Ease car renting and searching experience
Cohesive and appealing new visual design incorporating Budget branding standards
THE COMPANY
Budget
Budget, a car rental company. The 'Budget' name undercuts the daily and per mile rental rates of the established airport-based car rental companies. It owns various vehicles and rent out it via an online interface. The company is based in Los Angeles. As of 2019, 2,275 locations are company-owned, and 1,650 are licensees; 1,925 offices are located in the Americas, and 2,000 are located internationally.
PROBLEMS ON BUDGET WEBSITE NOW
Information architecture is chaos
There is much overlapping information which reduces efficiency
Information inheritance is not user-friendly enough
Visual clutter
The current typeface layout didn’t reflect the Budget brand very well
The combination of graphics and texts is chaos
Rethink of Information Architecture
Organizing all features to be easily understandable
Wireframe
Lo-fi mock-up
DESIGN HIGHLIGHTS
Home Page
Navigation
Integrate and reduce the functional selection bar in navigation, so that users can find the area they want to select more efficiently
Searching a car
Enable the design of the search bar for car search is more concise and easy to understand
Selecting a car
Recommended car
Easier switch and select a car by putting two cars together in the same roll and make it more convenient for people to collect the detailed information of a car.
Selecting extras
Rental information bar
Integrate the car rental information bar, allowing users to get the consultation they want faster, such as price, insurance, and determining the time of car rental and return
Recommended Extra
Convert the function of vertical pull-down selection to horizontal selection
VISUAL SYSTEM
FINAL PRODUCT
